Why are breeders so secretive?

Here’s something to pleasure your ears, it’s a short audio recorded live at the IPM Essen international horticultural event in Germany!

I spoke to Johannes Nebelmeir, a plant breeder, about his work with Lazzeri on the first commercial white Poinsettia. I got the full lowdown on what it takes to study to be a breeder, the career progression and why breeders are so secretive…! It’s a fun chat, give it a listen - Johannes was super nervous, but as came to the final minutes, he didn’t want the interview to end!!

Enjoy :)