Grow This, Not That
Grow This, Not That
Where do floristry trends come from?
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Where do floristry trends come from?

A talk with Floral Designer Alex Segura

During my visit to IPM Essen in Germany, I was given the opportunity to record a podcast Inside the Greenhouse, an actual greenhouse in the middle of the trade fair, with all the equipment to record.

I grabbed Floral Designer Alex Segura from Barcelona to find out all about the world of floristry, how trends work, concerns in the industry, and so much more!

Enjoy!

Tomorrow I’ll be finding out the secrets of plant breeding - want to listen to the interview? Make sure to become a paid subscriber!

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Grow This, Not That
Grow This, Not That
What you should grow right now (and less of what you shouldn't)! New plants, horticulture news, botanical travel, and more from Michael Perry, AKA Mr Plant Geek.