People’s Choice Awards 2025: FleuroStar
Cast your vote!
Each summer, FleuroSelect’s FleuroStar Award recognises the plant with the strongest visual impact at point of sale – a title that signals standout performance, both for retailers and gardeners. Selected by a panel of industry professionals, the winner earns its place as the variety most likely to catch the eye and inspire a purchase.
This year, seven top breeders have entered their most striking novelties, from bold dahlias to vibrant sunflowers, each with something unique to offer. The official winner will be announced on Thursday 12th June at the FlowerTrials event in Rijsenhout.
But what about public opinion? While the judges deliberate, I’m inviting you to take part in my People’s Choice Award 2025, a light-hearted chance to vote for your favourite. Your choice won’t affect the official outcome, but it’s a fun way to share which plant stands out most to you.
Take a look at this year’s entries and cast your vote.
1. Digitalis purpurea Hanabee F1 White
By: Takii Europe / Florensis
Hanabee offers a fresh take on the classic foxglove. Bred from seed, this Digitalis features low basal branching and multiple white flower spikes, creating a bouquet-like effect that catches the eye and supports biodiversity by attracting bees and bumblebees. With a compact, transportable form and luminous white blooms, it performs well in beds, borders and containers.
2. Pelargonium Grand Idols® Glory Days Red Orange Bicolor
By: Dümmen Orange
This vivid Pelargonium adds energy to summer displays with its rich red-orange blooms and striking bicolour petals. Its trailing growth habit makes it ideal for hanging baskets and containers, while its heat tolerance ensures lasting impact. As a top-selling summer favourite, it’s likely to attract attention from both seasoned gardeners and casual buyers.
3. Ageratum houstonianum Monarch Magic
By: Florensis
Soft, pompom-like purple flowers give Monarch Magic a distinctive appearance, while its trailing habit adds texture to hanging baskets and mixed containers. Drought-tolerant and low-maintenance, this variety appeals to both consumers and landscapers looking for strong performance in sunny settings. Its butterfly appeal, particularly to Monarchs, adds pollinator value.
4. Dianthus Hybrid It-Girl
By: Selecta One
Dianthus It-Girl combines fashion-forward looks with garden resilience. Its wavy pink blooms, highlighted by a subtle picotee edge, deliver colour and fragrance while attracting pollinators. With a compact habit and long shelf life, it suits small pots, mixed displays or bedding. As a perennial, it offers repeat performance year after year.
5. Dahlia LaBella Maggiore Fun Elmo Ruffle
By: Beekenkamp Plants
Elmo Ruffle brings drama with oversized, ruffled blooms in a bold orange-red palette. Part of the LaBella Dahlia Maggiore series, it delivers strong late-summer colour, ideal for retail windows and impulse buys. Its large flowers and vibrant tone add personality to patios, borders and garden beds from August through to the first frost.
6. Scaevola Surdiva® Super Purple
By: Suntory Flowers Europe
This compact, tidy Scaevola variety produces masses of deep purple, fan-shaped flowers. With excellent durability in heat, wind and dry conditions, it suits modern gardening preferences for fuss-free, space-efficient plants. Perfect for smaller containers or hanging baskets, its versatility and resilience make it a reliable performer.
7. Helianthus annuus Sunfinity® Double Yellow
By: Syngenta Flowers Europe
A step forward for garden sunflowers, Sunfinity Double Yellow produces masses of bright double blooms on a bushy plant that continues flowering until the first frost. With good resistance to downy mildew and strong garden performance, this sunflower makes a vibrant statement in borders, larger pots and mixed containers.
Vote for your favourite now and stay tuned for the official FleuroStar 2025 winner announcement on 12 June.